Common definitions, from strictest to loosest
- Confirmed by the customer. The customer said the answer helped, or rated it. Strict, but most customers never rate anything, so the sample is small and skewed.
- No follow-up. The customer did not come back or contact support within a set period. Reasonable, but a customer who gave up also never comes back.
- No handover. The conversation ended without reaching a person. This is deflection under a better-sounding name.
- The model said so. An AI judges its own conversation as resolved. The least independent measure of all.
How to compare vendors fairly
Ask for the definition in writing, the time window, whether abandoned conversations are included, and whether the figure is an average across all customers or from one favourable case study. A resolution rate without those four answers cannot be compared with any other.
For a shopping assistant
A store has a better signal than any resolution rate: whether the shopper bought something. Until a product can measure that honestly, from the cart to a completed order, it should not claim a sales figure either. In the meantime, you can read the conversations yourself.
Why the number varies so much
Published resolution rates in this market range widely, and most of the difference is in the definition, not the product. A figure measured over a vendor's best customer, in one language, on simple questions, will always beat a figure measured across every customer on every question. That does not make either number false; it makes them incomparable. Treat any single resolution rate as a claim to investigate rather than a result to compare.
A measure you can check yourself
Take fifty real conversations from your first week, read them, and mark each as helped, not helped or should have gone to a person. It takes an hour, and it tells you more than any vendor's percentage, because it is your shoppers and your catalogue.
How ChatWidget reports it: we publish no resolution rate. The console shows grounded answers, ratings, open gaps, handovers, and completed sign-ins and orders that started in the chat, and you can open any conversation with its trace.